Revenue Boosting Ideas for Your Business

I read an article written for hair salons. Based on my experience with the Tentmakers Online Store, I believe these ideas will work for any type of business.

1. Sell gift cards/certificates that customers can give to friends, relatives, coworkers etc. Even if those that receive the gift cards/certificates never take up the offer, you’ve already been paid.
2. Start a referral program where anyone that brings in new customers get rewarded. You can consider coupons (which should be redeemed before a certain period), freebies (like airtime, gifts etc)
3. Start a loyalty program where repeat customers get freebies.
4. Consider starting a subscription program, particularly if you provide services. Your subscribed clients should be entitled to something beyond your normal services (which should still be top-notch). That’s the idea behind VIP lounges and extra leg room for first class flyers. Afterall, they’ll be flying in the same aeroplane as those in Economy.
5. Consider an online/phone booking service. Make it easy for people to book for your goods and services online during non-business hours. Of course you can attend to it during business hours. Give them an email address/WhatsApp phone number they can send their requests to and acknowledge such messages IMMEDIATELY you see them.  If for some reasons beyond your control your response is delayed, APOLOGISE for the delay. Respond to their requests and stay focused on solving their problems instead of telling them 1000 reasons why you can’t attend to their requests. Even if you don’t close that deal with them, you’ll have a lifelong customer if you let them know that you can HEAR them.
6. Identify your clients’ actual needs beyond what they are actually saying and meet their unspoken needs. You are very likely to have repeat customers if you adopt that approach to business. As we have been taught, people don’t care how much you know till they know how much you care. Discovering and meeting your customer’s unspoken need is a vital way to show that you care.

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